Unlocking Sales Success: An Educational Series on Sales Enablement
Event Details
Unlocking Sales Success: An Educational Series on Sales Enablement
Embark on a transformative journey through a comprehensive 5-session workshop designed to empower sales professionals with cutting-edge strategies and tools in the dynamic landscape of sales enablement. In this immersive program, participants will delve into the core principles of sales enablement, gaining insights into optimizing processes, enhancing collaboration, and leveraging technology for success.
Program runs every Tuesday from 12:00 - 1:00 PM ET for five weeks.
- Session 1: Foundation of Sales Enablement (Jan. 16)
- Establish a solid groundwork by exploring the fundamentals of sales enablement, including its pivotal role in aligning sales and marketing efforts. Learn to identify key buyer personas and create targeted content that resonates, setting the stage for effective engagement.
- Session 2: Hiring, Onboarding and Developing Sales Talent (Jan. 23)
- Defining sales roles, crafting job descriptions, onboarding checklists and a comprehensive plan to develop your sales talent will all be covered in this interactive session, with homework and feedback from the group and the facilitator.
- Session 3: Strategic Sales Communication (Jan. 30)
- Master the art of compelling communication as we delve into creating impactful sales messaging. Participants will hone their skills in crafting persuasive narratives, handling objections, and tailoring communication styles to diverse audiences.
- Session 4: Measuring Success and Continuous Improvement (Feb. 6)
- Wrap up the series by understanding available technology (CRMs), key performance metrics and a management blueprint for continued improvement and long-term sales and marketing success. Participants will be equipped with a comprehensive toolkit to navigate the ever-changing sales landscape, driving success and exceeding targets.
- Session 5: Review of Key Takeaways & Action Items (Feb. 13)
- Review what you've learned in the past four weeks and create an actionable plan.
Speaker:
Kelly Mallozzi, Success in Print
Kelly is a well-known motivator, coach, mentor, and sales and marketing evangelist. She is the founder of Success in Print, a consulting firm specializing in the print and graphic arts industry, and is heavily involved with Girls Who Print, an online network of women in the print industry.
Cost (includes five sessions)
- PIAG Member - $125
- PIAG Guest - $175
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